Brand creation and full pro branding: the perfect choice for companies that are established and need a rebranding strategy or launch a professional image.
You get full brand creation or rebranding designed with the highest quality standards. The type of identity that will make your brand stand apart of your competitors. The same type of brand strategy that a world-class company gets, only at an affordable cost for any pocket.
From logo identity to web design and all shapes of your brand, this package has it all. Furthermore: it’s one of the few brand packages you’ll find with results validated by user testing!
This is radically different to logo only packages . Here, we set the tone of your brand, and we develop such brand in a coherent way, in a multiplicity of media and environments. This include mobile UI or web design (not development, but you can arrange web development on top of our brand creation strategy)
The Brand Creation design package is recommended for companies that are in a growth process, or need a brand identity design (or redesign) for their businesses.
Just in case you came from an external source and want to see samples, you can check our brand design portfolio
Pro Branding: From Brand Creation to Web Design
Pro branding is a strategy where your brand is developed to the maximum extent. We start by analyzing your current needs, then researching your competitors to get the perfect mix to give a boost to your business, brand or product. This package may consist in brand creation from scratch, or a complete or partial rebranding process.
Based on the research of your competitors and on a brief that we will create for your project, we will extract the pain points that you need to solve. Sometimes they will be really easy to fix, especially on a new brand. However, if your brand already exists, you may have different issues and problems.
Regardless of the case, we will design a brand strategy that will include different elements that will fit your budget, maximizing the cost-benefit ratio
Among the different branding strategies and tools that we can use, we can mention the following:
- Brand creation
- Naming Services
- Visual Identity
- Visual identity application in different environments
- Mobile App, UI or Web Design
- Social Media Strategy
- Growth Hacking
But in addition, each of these phases is tested with real users by PhD with experience in user testing for the largest companies in the world.
In other words: this brand and identity design package includes a data-driven design service that only mega companies can (or rather WANT to) pay for. This means that the risk of a new brand identity is minimized, and the possibility of recovering the investment almost immediately is maximized.
The brand creation process starts with a logo. But then, it evolves. It explores all types of communication with the user, from visual to communication tone, customer experience (CX), colors and fonts to use, how to use the logo, how to integrate it in differenet physical and digital environments…
Some typical examples for companies needing a complete brand design (or redesign) are:
- when you have a strong social media presence, and you want to provide guidelines for the communication tone of your community managers
- or when you need to provide an identity for your physical business
- the times when you create advertisement and need to transmit the spirit of your brand
- or when you need packaging and need to provide guidelines to packaging designers
…and these are just some of the most common ones!
In short: the brand creation is global and includes all types of communications with your users
Brand identity design Package Details
In the Brand identity design package, you get the following:
Up to 5 logo versions
While we prefer NOT to do multiple versions for you to choose, in the PRO BRANDING package you have this option. We’re professionals and we’ll offer you a version that will satisfy the requirements of a design brief you’ll complete. We understand that some designers offer two or even three versions, but that’s because they don’t know what the client wants, usually because they don’t use a brief, or because of lack of research.
We research and define the perfect version based on your needs (described by you, and analyzing your competition). But if you feel you’ll be better with more options to choose from, we will do them. Just in case: we create one version of the logo. If you don’t like it, we create another. And if needed, a third version and so on.
Once you get teh results of your pro branding strategy, you can request unlimited revisions on the visual identity (logo, stationery, web design), including colors, fonts, some element to be changed and so on. You can ask for several things at the same time, and they will count as a single revision. Please keep in mind the revisions are only over the logo or website design version you chose.
Level A+++ Designer
In this package, you get one of our top designers. Any of them has at least 10 years of experience and a degree, plus a master or PhD in different areas that may affect the branding strategy to develop.
Remember that in this case, it’s not only a visual identity, or a logo: this includes marketing, psychology, UXD and several different disciplines. This means the following: depending on your specific needs, some parts of your brand development will be performed by a Graphic Designer. But other parts will be done by Marketing, Psychology, UXD or Social Communication experts.
Sources in .AI, .PDF or .EPS
Unlike many other design agencies, we provide the sources for your Brand identity design. This mean you can edit them, use them in any kind of application or do whatever you want to do with them. In short: we don’t take your brand as hostage, it’s completely yours!
Presentation in Context
We’ll present your brand in context. For example, if you want stationery, we will show how it looks on a personal card. If you also want it for use in digital media, we’ll show you how it looks as part of an app, or a website. This way, you’ll know EXACTLY how your logo design works on any environment.
We’ll design your stationery and provide the correct files you’ll need to take to a print shop. This may include up to 6 items. For example: business cards, letterheads, office paper, engraving, stamps, labels, etc.
Pro Branding Guidelines Book
We’ll give you a complete book of how to use your brand, which tone to use for all types of communications, which colors, which fonts, how to use each elements on any environment and so on. It also includes a brief detail of the research we made (although you’ll get a FULL detail of the research in an additional report)
User Testing with Focus Groups
Your brand strategy will be tested again and again with multi-cultural, multi-language focus groups. From the initial visual identity to your brand perception, to the results of our work. This includes basic accessibility and usability on web design (full user research available on request)
Mobile UI or Web Design
You’ll get full web design or mobile UI design. For web design, we’ll include main page and all important pages plus a template for common pages. If you decide for UI mobile design, we’ll create all basic screens you require (we assume you already have a plan or user flow for a mobile app. Otherwise, we can arrange that as well)
Social Media Design (Image and Video)
We’ll provide you with image and video for social media campaigns. This includes 3 sets of images and one video. On top of that, we’ll provide the editable sources, so you’ll be able to create new content by yourself or have someone do it for you with minimal effort.